Wrapping It Ourselves

Just a finance guy, his dad, and some cork.


Neither of us had ever held a sheet of cork.

Sure, back in elementary school we’d poke thumbtacks into cork boards to make funny shapes – but now we had a business to run, so we needed to think about this more seriously. Probably.

We didn’t know if it would feel like a wine cork stopper or a yoga mat or something in between. How thick should this be to stay cool in a sauna?

We wanted to know three things: whether the cork would last, whether it would stick, and whether it was too brittle. We both wanted to consult with people more familiar with the water-bottle industry, or cork-experts, but figured we could do a little discovery on our own first. Turns out, we’ve been doing that since fourth grade.

Jack and Solly as kids at a kitchen island, pouring water through a funnel into a homemade wooden water-channel model, April 2011
Some things don’t change, April 2011.

The plan was four bottles: two with 3 mm cork (one on scratched steel, one smooth), two with 4 mm. An hour in the oven every day, then a “pull test”. We’d draw a marker line at the top edge of the cork to see if it started to sag. It was meticulous. It was scientific. We wrote it in a notebook.

Fortunately, I had to fly home to Vancouver, which meant I could take advantage of two things: my dad, and my dad’s workshop. It felt like the good old days. Joe, who had been following the project from a respectable distance, took one look at what needed to happen and quietly took over. I became his assistant. My main job was answering Jack’s FaceTime and pointing the camera at whatever Joe was doing.

A hand spreading grey epoxy over a steel bottle with the edge of a credit card, on cardboard on a workbench
Highly technical applying of epoxy, using plastic spoon and chopped credit card.

What we actually built was 3 mm and 4 mm cork, glued onto plain stainless bottles ordered off Amazon. We measured and cut it by hand, which left a seam, and the seam filled with epoxy. The epoxy got on the bottle, the seam, my hands, and probably the floor. Just a finance guy and his dad cutting cork with kitchen scissors and calling it R&D.

We looked at the finished prototype, felt pretty good about ourselves, and decided it was ready to test.

So we put it in the oven.

The first prototype: a plain stainless bottle wrapped in a hand-cut sheet of cork, on a black table under a plant
The first prototype.

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